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Major UK Travel Companies Putting Bulgaria on the Map

20 October 2010

With its beautiful beach resorts, beautiful mountains and romantic cities, Bulgaria has been on the holiday radar for those in the know for years. But now, thanks to a rise in quality accommodation, cheap flights and some of the lowest holiday prices around, mainstream travel companies like Thomas Cook and are listing Bulgaria as one of the top destinations for UK travellers.

One of the things that’s got UK travellers and travel companies interested in Bulgaria, as a relatively new holiday destination, is it’s year round appeal. Bulgaria unlike that of Spain is not tied to a summer high season, so it is making commercial sense for travel companies to invest advertising funds and resources to sourcing hotels and holiday packages in Bulgaria for projected annual revenue rather than the seasonal spikes experienced for the more traditional Mediterranean resorts. Bulgaria is hitting the mark with its sophisticated seaside towns, winter ski resorts and city break options, giving travel companies three distinct holidays to sell. Bulgaria has the appeal of having something for all tourists making return on investment all the more likely to be significant for travel companies.

In the summer months, the lively beach resorts along the Black Sea coast are rivalling the strong hold the traditional European Mediterranean resorts have held. Sunny Beach is the breakout most popular resort with visitors, as the resort has all the attractions the seasoned European traveller has come to expect from a modern holiday resort for a fraction of the price. The clean beaches and warm waters draw crowds throughout the day, while water parks, theme parks and a range of water sports ensure the more active are well catered for. The nearby town of Nessebar is also proving a hit with UK holidaymakers who are charmed by its combination of busy beach resort and fascinating historic site. An old quarter filled with cobbled streets, interesting museums and medieval churches gives Nessebar a cultural edge, while the new town’s beaches have everything you would want from a holiday in the sun.

The huge choice of excursions is another reason that Bulgaria holidays are becoming an increasingly popular choice. With fascinating archaeological sites, beautiful cities and modern attractions like aquariums and theme parks within an easy day trip from the major resorts, Bulgaria has plenty to offer to rival the attractions of some of Europe’s most popular destinations.

The capital of Sofia is another jewel in Bulgaria’s crown; once an obscure Eastern European city, Sofia has blossomed in recent years to become an exciting city break destination in its own right. One of the oldest cities in Europe, it boasts a wealth of historic ruins, world-class museums and galleries and impressive open spaces, as well as a thriving dining and nightlife. Sofia in particular is increasingly attracting the more middle aged affluent European professional looking for somewhere different for a short city break.

In the winter months, Bulgaria’s winter ski resorts in the picturesque mountains are providing an affordable alternative to the more established ski resorts of France, Italy and Austria. The combination of low prices, great facilities and excellent accommodation are making it an appealing option for those on a budget or looking for somewhere new. Resorts like Borovets, Pamporovo and Bankso are particularly popular with their English language ski schools, offering tuition at great value prices. The wide variety of accommodation on offer covering everything from hostels and chalets to luxury hotels are playing their part in their marketability to European travellers.

Whether it’s for an escape to the sun, a city break or a skiing holiday with a difference, it seems that Bulgaria is a top holiday destination that’s here to stay. With more and more low cost airlines flying into the major Bulgarian airports from all major European hubs, Bulgaria is likely to remain a highly competitive holiday destination choice for the future.


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